In order to effectively deliver on the identified Strategic Initiatives and in an effort to be known in the market for effective service delivery, BSA will embrace the following core values:

Market Orientation: The efforts of BSA must remain directed towards sustainable development. BSA plans to be the private sector engine for bringing in a change in farmers’ economic and social well being with more investment and better competitiveness for the members of the seed industry

Solidarity: All BSA business operations are driven by mutual respect and honesty. BSA strives to embrace a strong sense of coherence and ownership

Cooperation: BSA believes in the power of coordinated team work and the synergies arising thereof.

Commitment: BSA strives for providing result oriented quality service in a the most effective and efficient manner.

Communication: BSA believes in offering timely and transparent information to farmers, BSA members, partners and stakeholders.

Social and environmental responsibility: BSA shall continue to endeavor to successfully drive, encourage and embrace the highest possible social and environmental standards. To this end, BSA shall continue to strive to remain a responsible social and environmental steward.